Thai Beverage is a Thai-owned beverage company with distilleries in Thailand, the UK and China. Its founder is Thai-Chinese billionaire Charoen Sirivadhanabhakdi. Its products include whiskey, beer, liqueurs, and flavored sodas.
Cha Yen
Tea is one of the most popular beverages in Thailand. However, it is not the country’s national drink. In fact, it is a relatively new concept. It was introduced to the country by the Chinese during the 1980s, when the country needed a substitute for opium, a popular cash crop. Although there is no clear historical precedent for the use of tea in Thailand, this drink remains a popular drink in the country.
Thai milk tea is served in a tall glass in Thai restaurants. It is sometimes served with condensed milk or evaporated milk. It is also available from westernised vendors.
Mekhong
Mekhong is a type of flavoured rum, made from 95% molasses and 5% rice. It undergoes a fermentation process for six to eight weeks, and then goes through a double distillation process to reach 69% alcohol by volume. The resulting alcoholic beverage is then blended with a variety of indigenous herbs and is sweetened with honey. It is available straight or with a mixer, and pairs beautifully with spicy Thai food.
Mekhong is a popular cocktail ingredient in Thailand, and has also become popular throughout the world. Rojmethatawee’s cocktail menu features four to five different Mekhong cocktails, each paired with a seasonal fruit. He also creates special cocktails based on the drink, such as the Thong, which features Mekhong with gooseberry and makrut lime leaves.
Chang beer
Chang beer is a popular beverage in Thailand. It is made by Thai Beverage, a company that is one of the largest beverage companies in Southeast Asia. The company has distilleries in Thailand, the UK, and China. Its owner is Thai Chinese billionaire Charoen Sirivadhanabhakdi.
The company is preparing to go public and sell shares to raise US$2 billion. The move is a sign of ThaiBev’s success and could help the company fund expansion plans. With a stronger balance sheet, it can focus on growing its other business lines, such as packaging and the Oishi restaurant chain. As a result, its shares jumped 4% in afternoon trading in Singapore.
Chang beer has a distinctive taste and aroma. Its full flavour is complemented by a subtle fruit and hop aroma. The lager is brewed using malted barley, which has a low protein content. Its water quality is excellent, with deep-water wells providing the necessary minerals and other elements to create a balanced taste.
Ruang Khao
Ruang Khao is a Thai drink that is similar to the Korean soju. It is made by fermenting sticky rice with yeast balls. Its makers add flavours to it to increase its alcohol content. It has a short shelf life and is not available in most commercial bars in Bangkok.
Thai Beverage, the country’s largest beverage company, is planning to expand its range into North Asia and Asean, targeting a mass market there. Its 2020 vision is to become a stable leader in the beverage industry in Asean, targeting non-alcohol sales to make up 50% of revenue. The company is also planning to expand its presence in North Asia by launching Ruang Khao, a premium white spirit, in the region.
The Thai Beverage Company Limited has several key brands and distributes SangSom rum, Chang beer, and Mekhong. It also has significant operations in Europe, where it produces malt Scotch whisky and liqueurs in five distilleries. The company’s funding comes from internal cash flows and debt.