The Tourism Industry of Thailand

Thai tourism industry

Thailand is one of the world’s premier tourism destinations, offering something for all visitors: modern cities, beautiful beaches and ancient relics.

Thailand’s tourism sector will experience an upsurge in income if China reopens its border, according to Danucha Pichayanan, secretary-general of the National Economic and Social Development Council (NESDC). To prevent any negative repercussions for their businesses, Thai entrepreneurs must upgrade safety standards as soon as possible to prevent negative effects on the economy.

Pra Buddha Maha Nawamin

Thailand is an essential travel destination for anyone wanting to experience the exotic natural beauty and rich ancient history of Southeast Asia. Bangkok serves as an excellent gateway for experiencing Thai culture and religion first-hand.

Pra Buddha Maha Nawamin, commonly referred to as the Great Buddha, stands as one of Thailand’s premier tourist attractions and one of its tallest statues at Wat Muang in Bangkok. At 92 meters in height and 63 in width, its dimensions make it one of the largest Buddha statues worldwide.

Built in the 1990s and constructed of concrete with gold paint, it features the Maravijaya Attitude as the central figure.

Your visit can offer you an opportunity to tour a temple and gain more knowledge about Buddhism. The complex is home to numerous Buddha statues and buildings as well as a lively market place that offer you plenty of photo opps!

Temple also houses an elaborate golden reclining Buddha image which is believed to be one of the tallest and most valuable in existence. Located within Luangpho Sod Chapel for viewing purposes, it can also be rocked back and forth to achieve maximum enjoyment from viewing experience.

Temple visitors are drawn to its site because of its prominent feature – the golden shower flower that grows in murky waters, representing purity and beauty and acting as an attraction for many visitors.

Ang Thong Province’s signature landmark, also known as “Big Buddha”, stands 92 meters tall and 63 meters wide; making it Thailand’s tallest Buddha statue.

Ancient Ruins

Ancient ruins provide an invaluable glimpse into Thai culture and history, making them essential visits for any traveler exploring Thailand’s past.

Travelers to Thailand will find several UNESCO World Heritage sites that give an inside view into its history, such as Sukhothai and Ayutthaya – easily accessible destinations that give fascinating insight into past kingdoms that once ruled over Thailand.

Ayutthaya’s remnants provide a glimpse of its magnificence during its glory days; this bustling and vibrant kingdom flourished until being completely levelled by Burmese forces in 1767.

Ayutthaya’s ancient ruins boast several iconic temples with an eye-catching Siamese aesthetic, such as Wat Ratchaburana and Wat Phra Kaew. Both temples are notable for their three chedis while Wat Phra Kaew features an eye-catching Buddha head emerging from its roots like roots from a banana tree!

Ban Chiang is another destination that should not be missed; here you will find remnants of an advanced prehistoric civilization and historical artifacts dating back 4,000 years, along with evidence of advanced metallurgy such as iron casting tools and bronzework tools.

Sukhothai was once the capital of Siam before it became part of an historical park featuring its defensive walls, main palace and numerous Buddhist temples. Another UNESCO World Heritage site in Thailand is Sukhothai, once home to Siamese kingdom’s inaugural capital city – now turned historic park! This once mighty city now includes remnants from its walls, defensive system and many Buddhist temples as part of its historic park experience.

Sukhothai may be too far for day trips from Bangkok, but it makes an excellent long-haul destination if you want to delve deep into Thailand history. To explore its ruins more fully, book a tour that includes transportation and entry into multiple temples for one low price.


Thailand’s beaches are one of its main tourism draws. These white sand beaches draw in an international visitor crowd who come out and experience its perfect climate and clear waters – all while taking advantage of its great weather and relaxing on one of their white-sand shorelines.

As mass tourism has transformed Thailand’s economy, balancing its needs with conservation of natural resources has become more pressing. Achieve this balance can be difficult.

Thailand has experienced significant tourism growth over recent years. From 9.5 million international arrivals in 2000, to 40 million tourists visiting this year – this according to Thailand’s Ministry of Tourism and Sports.

But should the numbers continue to climb, Thai authorities could face serious difficulties. With depreciating exchange rates since 2015 and cost of popular holiday destinations spiraling out of control due to this factor alone.

Policy makers face the daunting challenge of striking an equilibrium between conserving Thailand’s stunning beach destinations while supporting an economy driven by tourism.

Maya Bay on Phi Phi Don was an increasingly popular tourist destination before the pandemic outbreak in 2017. At its height, over 5,000 visitors per day visited this beach.

Before the bay was shut off – in what has since been widely seen as a controversial move that reduced tour operator revenue – its closure brought to light how Thailand can ensure that its most beloved vacation spots remain safe for future generations.

Marine biologist Thon Thamrongnawasawat and his team collaborated with government and private sectors on the restoration of Maya Bay over four years, working hand in hand with them both. Thon hopes that the success of their project will open doors for other destinations threatened by tourism to follow suit.


Shopping is one of the most beloved activities tourists love doing during their trip to Thailand, not only helping them purchase souvenirs for themselves but also offering some much-needed leisure time.

Thailand boasts some of the top shopping destinations in Southeast Asia, such as Bangkok, Chiang Mai and Phuket. These three cities provide shoppers with plenty of shopping options that will suit each type of shopper.

From budget bargains to designer price tags, Thailand shopping offers it all! Find clothes, shoes, bags and apparels along with jewelry and electronic devices at reasonable prices.

Bangkok, the capital city of Thailand, is renowned as an epicenter of shopping in Southeast Asia, boasting high-rise megamalls and street markets offering options to fit every budget. Furthermore, night markets provide shoppers with unique cuisine and products.

Bangkok’s retail sector showed signs of recovery in 4Q22 as consumer confidence and tourist arrivals improved, along with market growth exceeding expectations due to pent-up demand in prime malls that experienced increased footfall.

Tourism has played an instrumental role in strengthening Thailand’s economy, with overall estimates showing growth of 6-8% – double the GDP rate! Furthermore, destinations reliant on tourism such as Phuket and Samui should see marked improvements due to tourism-driven economic development.

Thai tourism’s rise can also be attributed to its idyllic weather and pleasant temperatures, which attract many travelers from all around the world.

Unfortunately, the Covid-19 pandemic that has affected many visitors over recent years has made an enormous dent on Thailand’s travel industry and presented the government with an enormous challenge to deal with. Luckily, measures are being implemented to assist tourism as it recovers from this challenging period.


Food is an integral component of Thailand’s tourism industry. According to the UN World Tourism Organisation, international visitors spend 20 percent of their travel budget on dining out; Thai restaurants rank among the world’s most-beloved restaurants.

Thailand has prioritized gastronomy tourism. Both its government and local communities have invested substantial funds into promoting Thai cuisine; tours and food festivals are also organized in order to highlight Thai culinary specialties.

Thai cuisine is an intricate mix of ingredients and techniques that spans hundreds of varieties, some more frequently used than others, with staples like nam phrik (a chili sauce or relish), lon (a dip made of palm sugar, coconut milk and black roasted rice flour) and khao soi (typically served as a stir-fried noodle dish) making up its makeup.

Thailand boasts an eclectic menu with many strange food offerings such as grasshoppers and crickets being eaten, along with frogs, amphibians, insects and even bugs and spiders!

Cuisine of Myanmar is composed of an abundance of vegetables and herbs, some used as main components and others served as sides. Some tropical varieties grow here while others come from northern or northeastern regions.

Other common ingredients include dried or fresh vegetables, spices and meats that can be enjoyed raw as salad or fried, with other forms being enjoyed as side dishes or grilled. Although some ingredients can be pricey, many are readily available at supermarkets.